# RealMetrix > RealMetrix gives realtors and brokerages a branded website, local market data, lead tracking by channel and post, and a CRM to follow up with every client. ## What it does - Branded website with map search, area pages, ward pages and agent pages - Local market data and Ask the Market natural language questions - Market reports shared across social and email channels - Lead tracking by agent, channel and post - CRM with follow-up reminders and email drafts - SEO and GEO ready websites for realtors and brokerages ## Pages - [Home](https://realmetrix.ai/): overview of the platform for brokerages and realtors - [FAQ](https://realmetrix.ai/faq): quick answers about the platform - [Get a walkthrough](https://realmetrix.ai/apply): request access and a login ## Frequently asked questions ### What is RealMetrix? RealMetrix helps real estate agents and brokerages build their brand, share local insights and attract quality leads. It brings branded websites, market reports, shareable content, lead tracking and client follow-up into one platform. ### Can individual agents, teams and brokerages use RealMetrix? Yes. Individual agents can manage their own branded online presence, content and leads. Teams and brokerages can coordinate marketing centrally, give agents their own workspace, or combine both approaches. ### Can I track leads by agent, platform and post? Yes. Tracked sharing links connect visits and inquiries to the agent, platform and content that generated them. This helps identify which marketing activities bring inquiries and where to focus future efforts. ### How does the CRM help with follow-up? The CRM keeps contact details, tracked lead sources and email history together. Agents can set follow-up reminders, draft emails and update each contact’s stage as the relationship develops. ### What market and local area data is available? Market data includes prices, inventory, sales volume, days on market, sale-to-list price ratios and price reductions. Local area information can include schools, school attendance boundaries, reported crime and flood zones. Coverage varies by market and data availability. ### How does RealMetrix support SEO? Branded websites include sitemaps, page titles, meta descriptions and relevant structured data. Dedicated area pages, agent profiles and market articles give search engines useful local content to discover and index. ### How does RealMetrix support visibility in AI search? GEO stands for generative engine optimization. RealMetrix supports it through clearly organized local content, concise answers, publication dates and relevant structured data. These help make pages easier to understand, although inclusion in AI-generated answers is not guaranteed. ### How can I explore the product and get started? Select “Get a walkthrough” to request access to the product videos. After reviewing the request, we’ll email login details. A live walkthrough can also be arranged to discuss specific needs. ## Notes - Numbers shown on the homepage are sample data used to illustrate the product.